But don't feel too bad. It's happened to almost all of us at some time in our life.
Cravings are an intense desire for a certain food. Mostly, we crave foods called hyperpalatables: sugary, starchy, fatty, salty foods. While I could go into great depths on WHY we crave, the simplified, short and skinny (no pun intended) is that cravings are part of a cycle.
- You crave sugary, starchy, fatty or salty foods.
- You eat (sugary, starchy, fatty, salty foods), which increases glucose.
- Increased glucose produces dopamine.
- Increased dopamine produces a "happy feeling".
- You repeat the behavior because you want the "happy feeling".
- You feel guilty, and your stress increases.
- Stress increases cortisol production.
- Excess cortisol increases your cravings. (Go back to step one).
- Excess cortisol increases your abdominal/belly fat. (Go back to step six).
- Our brain doesn't work properly (hippocampus, prefrontal cortex, etc...)
- Our hormones don't work properly (endorphin, serotonin, dopamine)
- Our genes (DNA) are/are not "turned on"
What you should do is spend your efforts on changing your lifestyle a little bit at a time. Focus on physical activity, meditation, and healthy food choices.
I've detailed much of my discussion on cravings in a 4 page handout on Cravings: The Good, The Bad, The Ugly. Please feel free to download it, read it, give it to your client or friend. Let me know (email me) if you have any questions and I'll be happy to answer them, or refer you to someone who can help, if I cannot. Your health is important and there's no more excuses. Perhaps I can help you.
Live healthy, live clean, live active!